Adding Google Ads conversion tracking to your events

Adding Google Ads conversion tracking to your events

Google Ads conversion tracking shows you what happens after a customer interacts with your ads. If you are running ads for your events and want track conversions on EventBooking, you will need to create a new conversion activity for EventBookings.

Get your conversion ID and label

1.  Create a website conversion
2.  Go to Set up the tag.
3. Select Use Google Tag Manager.
 
For a detailed understanding, please visit: https://support.google.com/google-ads/answer/6095821


Set up your Google Ads conversion tracking in EventBookings event:

1. Go to your organisation dashboard
2. Click on the more option located at the bottom of the left menu
3. You will get the Tracking Codes option from the left side of the menu panel, as shown in the following picture.
4. Click Add Tracking.
5. Like the following picture, you will see three options here. Options are Facebook, Google Adwords and Google Analytics.  
5. Click Google Adwords.
6. Now, you will see the option to give your conversion ID and tracking code.
7. Click Save.
8. Now, you are all set to track your Google Adwords campaign.
9. Google Adwords pixel will be activated for all your events. If you want to exclude events, activate the exclude option. Here you will get the option to exclude events that you do not like to track. Now click save again.

Verify your pixel is firing

If you want to test if your pixel is firing, you can install Google Tag Assistant in your browser. Now visit your event page and check the extension. It may take few hours to verify your conversion tracking.
 



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